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Emerging Category of "Workflow and Content Automation" Detailed in Aragon Research Report
Industry analyst firm identifies Nintex as a leading pioneer in workflow and content automation with its easy-to-use digital business platform

BELLEVUE, Wash., Sept. 26, 2016 /PRNewswire/ -- Aragon Research,, today released a report on Workflow and Content Automation (WCA), an important emerging category that will consolidate the legacy technology markets of Business Process Management (BPM) and Customer Communications Management (CCM) into one.

Nintex’s award-winning business productivity software and SaaS offerings enable enterprise IT professionals and business analysts to more easily create and manage simple to sophisticated business processes. From automating workflows and forms, to document generation, the Nintex Workflow Automation platform leverages the world’s largest technology ecosystems including Office 365, Salesforce, SharePoint, and other enterprise services platforms.

According to Aragon, the emerging WCA category represents the consolidation of traditional workflow and content generation to support the needs of all businesses. WCA combines workflow capabilities integrated with intelligent document generation to create smart document processes that can be quickly, easily analyzed to ensure the best processes are repeated and poorly performing ones are improved. As a business application, WCA is designed to be used by business people and should require little to no programming.

"Workflow and content automation technologies are a key part of a content-focused digital business initiative," said Aragon CEO Jim Lundy.  "WCA also is part of a larger trend in digital transformation that we've identified as Digital Business Platforms. These platforms are about automating all aspects of a business with different levels of focus."

The report states that for content-centric applications, WCA can be viewed as a "critical component" and cites Nintex,, as a company which offers advanced WCA for its easy-to-use workflow and document generation capabilities, workflow analytics (process portfolio intelligence), and overall power as a Digital Business Platform (DBP).

To download a complimentary copy of Aragon's "Workflow and Content Automation: The Smart Way Forward" report, visit Multiple advanced use cases using the Nintex platform across geographies, industries, and departments are described within the report. Highlights include contract lifecycle management, loan origination, and sales compensation plan automation leveraging the Nintex Workflow Cloud™ platform, Nintex Drawloop Document Generation, and Nintex Hawkeye™ analytics.

"WCA is helping enterprises worldwide automate business processes that involve people, data, and content," adds Lundy. "Businesses that want to maintain a competitive advantage have to transform analog processes into digital workflows, and adjust as needed with real-time analytics to drive accelerated results. The combination of automation and flexibility, which Nintex provides, means that WCA is an approach organizations, and their employees, will rely on as they become a fully digital enterprise."

Media Contact
Kristin Treat
Nintex Public Relations
cell: (215) 317-9091

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SOURCE Aragon Research